At Advantage, We Make Brands Happen.

We do it in 4 different ways:
By tapping into consumer passions for sports, entertainment, and causes.
Through award-winning storytelling.
By creating lasting memories.
With experiences designed to move consumers to action.
And, we do all this through an “Art and Science” approach that includes a world-class creative team and a research-fueled account team led by industry veterans.
But don’t just take our word for it, check out some of our work.

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Advantage is a sponsorship and brand experience agency with offices in greater New York City and Los Angeles. An award-winning agency within Interpublic Group (IPG), Advantage has four unique areas of expertise which all “Make Brands Happen” in their own unique ways:
Sponsorship Consulting
We leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.
Creative & Content
We turn single-minded propositions into impactful, integrated marketing concepts and then produce award-winning creative across video content, print, social, influencer and events.
EXP
We design and produce engaging experiential marketing programs that lead consumers to action, whether through sponsorship activation, mobile tours, launch events, or tradeshows.
The Event Studio
We plan and execute strategic, customized events and experiences for brands, through corporate hospitality, meetings, incentive trips, and turnkey VIP programs.

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THE COMPANY WE KEEP
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THE TROPHY CASE
It List Top 100 Event Agency, Event Marketer, 2012–2018
Top 200 Marketing Agency, Chief Marketer, 2018
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Best Places to Work in Events, Event Marketer, 2017
Best Multiplatform Marketing Campaign, Cynopsis Model D Awards, 2017
Best Combination of Event Technologies, Experience Design and Technology Awards, 2017
PROMO Top Shop, Chief Marketer, 2016 & 2017
Best Legacy of Change, Super Bowl 50 Host Committee, 2016
Ex Award, Best Single Market Event, Event Marketer, 2016
Ex Award, Best Sports Activation, Event Marketer, 2013, 2014 & 2016