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  • Leading

    Building brand value for manufacturers and retailers through insight-based, integrated solutions.

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  • Bringing Our Clients

    Our leading portfolio, extensive reach, and reputation for shopper-focused solutions give us alignment and trusted influence across channels.

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    Complementary and scalable digital technology platforms accelerate growth for our partners.

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    Inspiration and intelligence along the purchase journey.

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Advantage's technology products and services include business intelligence solutions, e-commerce capabilities, and content services. Learn More

Advantage Team

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FEATURED PUBLICATION

Adlucent 2018 Personalization vs. Privacy Study

    • Consumers today are becoming more aware of their digital data and demanding more transparency from brands around what data they’re collecting and how they’re using it. But while awareness has been heightened, this study from our search marketing experts at Adlucent uncovers that when it comes to data, many consumers still value personalization over privacy. More than ever, they expect brands to deliver relevant online experiences – and they’re willing to pony up some personal information to get it.

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